As expected, Google has announced that landing page load time will become a quality score factor in Google AdWords starting mid-June.
In preparation for that launch, Google has started showing advertisers their metrics for the landing page load time for each keyword’s landing page. Here is a picture of what an okay […]

SurfCanyon is a Firefox plug-in that claims mind reading capabilities. Even though there’s no actual magic involved, this nifty little app does a great job of digging though the search results for the hits you need, even though Google buried them on page 12.
SurfCanyon accelerates the search process by re-ranking the search results based on […]

by Sage Lewis
Twitter and DirectTV go head to head this week by creating and solving customer service issues at the same time. Mack Collier’s article “Worst Example of a Company Twittering?” exposes DirectTV’s bumbled use of Twitter, explains the frustration that can cause, and encourages companies to use social media tools “as the rest of […]

by Sage Lewis
Twitter and DirectTV go head to head this week by creating and solving customer service issues at the same time. Mack Collier’s article “Worst Example of a Company Twittering?” exposes DirectTV’s bumbled use of Twitter, explains the frustration that can cause, and encourages companies to use social media tools “as the rest of […]

by Debra Mastaler

Beth Kanter of Beth’s Blog recently published an interview she did with Jonathan Colman of The Nature Conservancy. Jonathan is their Associate Director of Digital Marketing and he shared some insight on how the Nature Conservancy (a non-profit) was using social media as part of their marketing mix.

A lot of the interview […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

Search Engine Land Partners With Federated Media & The Future Of Search SeriesI’m happy to formally announce that Search Engine Land has joined John Battelle’s Federated Media advertising network. Yes, we’re still selling our own […]

I’m happy to formally announce that Search Engine Land has joined John
Battelle’s Federated Media
advertising network. Yes, we’re still selling our own advertising directly (and
our team is more than
happy to help!). Yes, we’re still doing our own thing editorially and owned
by our parent, Third Door Media.
Partnering with FM allows us to try some other ad formats […]

Wondering why Microsoft’s search isn’t being promoted on Facebook? Greg
Sterling has noted this odd absence a couple of times, such as in his article
today on a possible
Microsoft purchase of Facebook. Others have as well. The answer is simple.
Last year’s big
Microsoft-Facebook ad deal didn’t include search. I asked Facebook about the
absence of a Microsoft search box […]

At one point or another, most of the big online media companies have talked about buying Facebook. Yahoo is rumored to have made an early offer of almost $1 billion for the company, which was (obviously) turned down. But as the MicroHoo discussions appeared to be deteriorating, Microsoft apparently made some formal inquiries about Facebook’s […]

The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible.
When you are dealing with a non-SEO type, use the 30 second rule: explain it clearly in […]