As the competition in search becomes more sophisticated refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential.
Every firm has a different marketing objective: some look for maximum ROI, some are willing to spend to break even in hopes that future orders will drive the […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

10 Steps for Digg Success When You’re the Villain If you’re using Digg as a linkbaiting tool then you’re perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media […]

by Jennifer Laycock
As a hobby blogger in the “mom” realm, I often get swamped at conferences by companies looking to market their products to women. These companies have figured out that women are online en masse and they’re communicating their likes, dislikes and daily lives with friends and strangers. I applaud their initiative in trying […]

If you’re using Digg as a linkbaiting tool then you’re perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media experts thinks you’re the bad guy. Even though good linkbait provides value to the community (because who doesn’t like remarkable content?), if they know you’re putting up the content […]

The Delicious Blog announced the release of a new beta version of the del.icio.us bookmarks extension for Internet Explorer. The new version helps the IE version catch up with the Firefox version, which was released on April 30th.
Click to continue reading…

Read Original Post […]

Google’s John Hanke keynoted the Where 2.0 conference this morning and discussed the development and evolution of the “geoweb.” But he also announced that KML files (now a public standard) and GeoRSS data (I believe) being indexed by Google are now going to be available to third parties via the Google API. That means things […]

by Mack Collier
One of the best bit of social media advice I ever received came from Chris Brogan
when he said that when you want to decide if a social media tool is for
you, observe how someone that is really good at the tool uses it. 
Right now Twitter is hotter than Memphis in August, and one […]

Today’s search engine marketing news and opinion: Don’t Hire a Butcher to do a Baker’s Job; Small Business Owners Need Twitter and LinkedIn; Syndicated Versus Pure Search Referrals; and more. Read Original Post Here

Google and Microsoft have invested huge sums in their competitive mapping platforms. Yahoo, for its part, opted out of that arms race some time ago. But independent EveryScape is building an interesting alternative platform and destination. Today at the Where 2.0 conference, the company announced upgraded site features and a new “Ambassadors” program that replaces […]

Sometimes link building is more difficult and painful than a root canal, and sometimes it’s so easy it happens in spite of us. It can be especially frustrating when you are trying to build links for a site that is perfectly deserving of the links you are requesting, yet your link requests are not […]