by Ross Dunn
Over the past few days I
have inexplicably come across a number of marketing tools that were new to me;
I am not sure if it was by chance or a lot were just released or something. Anyway,
I am still testing a few of the more promising ones but one free tool called 4Q
could really […]
by Ross Dunn
Over the past few days I
have inexplicably come across a number of marketing tools that were new to me;
I am not sure if it was by chance or a lot were just released or something. Anyway,
I am still testing a few of the more promising ones but one free tool called 4Q
could really […]
by Jennifer Laycock
It’s no secret consumer generated content is hot. Both McDonald’s an Apple have bought the rights to content found on YouTube and turned them into commercials in recent months. Consumer generated content has a “real” feeling to it and can often be purchased for far less than the cost of custom created ads. […]
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:
Google & Other
Search Engines Dominate Traffic Drivers To Wikipedia
When writing about Powerset this week, I covered how its hopes to gain
Wikipedia users was complicated by the fact that Wikipedia […]
by Jennifer Laycock
If you are a Google AdWords advertiser and rely on Google’s conversion feature to help you figure out your campaign budgets, you’ll be interested to learn more about some conversion tracking features they put into place last month. John over at PPC Hero has a nice write up on the features and how […]
by Jennifer Laycock
If you are a Google AdWords advertiser and rely on Google’s conversion feature to help you figure out your campaign budgets, you’ll be interested to learn more about some conversion tracking features they put into place last month. John over at PPC Hero has a nice write up on the features and how […]
by Sage Lewis
This week, Sage addresses Shoemoney’s article “SEO Has No Future,” in which Shoemoney talks about Google-influenced search results and the pervasive problem of web spam in the industry. Sage proposes that the article is possibly nothing more than a link baiting ploy and that the industry maintain focus on optimizing the visitor’s experience. […]
Today’s search engine marketing news and opinion: Branding is Dead; Long Live SEO; Google’s Superiority Complex; Emotional Motivators in Landing Page Optimization; and more. Read Original Post Here
When writing about
Powerset this week, I covered how its hopes to gain Wikipedia users was
complicated by the fact that Wikipedia itself gets so many people from search,
rather than direct navigation.
New stats (PDF)
from Nielsen Online reaffirm this — four of the five top referring sites to
Wikipedia are search engines, with Google by far the leader.
Click to […]
Hitwise
released the latest statistics for search engine share in the United States
for April 2008. Google has again hit a new high, jumping up 0.65% from the
prior
month’s high, to 68% of the US search market. Microsoft and Yahoo hit all-time
lows — though Yahoo, at least, only drops by 0.1% further from its low last
month. Microsoft dropped […]