by Jennifer Laycock
If you’ve been reading about search engine marketing for more than, oh…about five minutes, you know you need to pick and target keywords and phrases as part of your campaign. You might even be familiar with some of the popular keyword tools and know about concepts like the keyword long tail. Heck, you […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web
From Search Engine Land:

Carl Icahn Makes His Move To Oust Yahoo Board, Which Has “Completely Botched” Microsoft Merger TalksAs Danny reported earlier, Billionaire investor Carl Icahn is making a proxy move to oust the Yahoo board in an […]

Today’s search engine marketing news and opinion: Delving into SearchMonkey; Ask.com to Acquire Dictionary.com; Keeping SEO Staff Motivated; and more. Read Original Post Here

As Danny reported earlier, Billionaire investor Carl Icahn is making a proxy move to oust the Yahoo board in an effort to reignite takeover talks with Microsoft. Just a few minutes ago a press release was issued by Icahn explaining his intentions and rationale.
Click to continue reading…

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Today, Yahoo! is making its SearchMonkey developer platform publicly available and is kicking things off with a launch party and a developer challenge. As we noted a few weeks ago when SearchMonkey launched in private beta, Yahoo! is ecouraging the use of microformats and semantic web standards by providing an infrastructure that developers can […]

Yahoo

just started redirecting people in the UK who are trying to reach Yahoo.com
instead to its Yahoo UK web site, something
that Google has done for a long time. With the change, this seemed a good time
to revisit how all the major search engines may intercept people trying to reach
their ".com" versions from countries outside the United […]

by Mike Moran
At Search Engine Strategies in March, Tim Ash walked up to me after my speech and handed me his book. I (ashamed to say) did not know Tim and had not heard of his book before then. I leafed through it quickly and told myself, “This looks good,” and promptly dumped it in […]

by Stoney deGeyter
When it comes to issues of duplicate content, one of the most frequent offenders is the “printer friendly” page. Just about any kind of site can benefit from creating printer friendly versions of their pages, but improper implementation of these pages can wreak duplicate content havoc on your site.
While the internet provides […]

Google’s LatLong Blog announced new ways of finding more content on Google Maps, including geo-tagged YouTube videos, pictures from Panoramio and localized Wikipedia content. We already covered the Google Maps Explore feature, but let me take you through similar content by way of the new “More” button.
Let travel to the Union Square area of […]

When optimizing URLs for high rankings, little attention is given to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the SERPs (Search Engine Results Pages), as demonstrated by MarketingSherpa in their eyetracking study published in the 2008 Search Marketing Benchmark Guide.
Specifically, MarketingSherpa found that short […]