Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Screen Shots Of Google HealthGreg Sterling is now at Google, for the Google Factory tour and the news is already buzzing about the US launch of Google Health. Greg may swing by and postscript with […]

by Sage Lewis
Sage talks about Google’s expansion of their Beta version of “Automatic Matching” for Google AdWords and brings to light SEMPO’s latest survey about online advertising. The survey found that 57% of online advertisers would rather target age and gender specific demographics with their campaigns. Ask.com becomes the ninth largest web property […]

Greg Sterling is now at Google, for the Google Factory tour and the news is already buzzing about the US launch of Google Health. Greg may swing by and postscript with some of the details he learned from Google’s presentation, until then, let me share with you screen captures of Google Health:
Click to continue […]

Last week, Page Zero Media held a seminar in Toronto called Winning the Paid Search Game. In the intensive half day seminar, we focused on tactical PPC issues like ad copy generation, landing page optimization and the differences between the search engines. But strategy is possibly even more important than tactics – envisioning the “endgame” […]

I’m at the “Google Factory Tour,” which is presenting bloggers and the press with an update on the state of search and search-related product development at Google. Apparently there are going to be some updates on Google Health later. The first announcement today, however, is about the integration of image ads (with text) in Google […]

Sensebot is a semantic search engine still in beta (we reviewed it last summer). The main boon of Sensebot is that it summarizes Google search results through text mining. But you don’t have to register for the beta to profit from the technology. Try installing the Sensebot Summary plug-in for Firefox.
The extension integrates with the […]

Today’s search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next Five Years; and more. Read Original Post Here

We’re very happy to announce
Search Engine Land en Español, which is being produced by our
SMX Madrid partners
OME. It has launched to coincide
with the opening of the first SMX Madrid show tomorrow. On the site, you’ll find
selected articles from Search Engine Land which have been translated into
Spanish. Occasionally, we’ll pick up article from Search Engine […]

The NY Times has a wide ranging article that discusses online ad trends and the apparent weakening of the display segment, which is roughly 21 percent of online ad spending. The article discusses how marketers are looking for measurable results and concrete audiences and in that context niche networks/sites are attracting ad dollars and general […]

Yahoo responded late last night to Microsoft’s statement that it had proposed a new deal but something less than a full acquisition. The Yahoo response was boilerplate and bland and betrayed nothing about Yahoo’s potential receptiveness to a scaled-back deal. The speculation and rumor is that Microsoft wants to buy Yahoo’s search business and/or that […]