Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Yahoo Search May 2008 Index UpdateThe Yahoo Search blog posted a new weather report today. The report tells us to expect some fluctuations in the search results found at Yahoo Search. Priyank Garg & Sharad […]

The Yahoo Search blog posted a new weather report today. The report tells us to expect some fluctuations in the search results found at Yahoo Search.
Priyank Garg & Sharad Verma of Yahoo said, that they are releasing “some changes to our crawling, indexing and ranking algorithms over the next few days.” Expect some […]

by Mack Collier
At the first Small Business Marketing Unleashed, one of the case
studies I explored was how Stormhoek involved bloggers in the marketing
of their wine.  Stormhoek now has its sights on Twitter users as
marketing partners, and small businesses looking to explore social
media should pay attention to their efforts.
Stormhoek’s latest foray into social media involves Tweetups.  […]

by Jennifer Laycock
If you missed the first Small Business Marketing Unleashed event in Columbus and have spent the last month kicking yourself, it’s ok! We wouldn’t be us if we didn’t try to do everything we could to take care of you! So, Jen, Rachel, Robert and Vickie have spent the last three weeks with […]

by Mack Collier
At the first Small Business Marketing Unleashed, one of the case
studies I explored was how Stormhoek involved bloggers in the marketing
of their wine.  Stormhoek now has its sights on Twitter users as
marketing partners, and small businesses looking to explore social
media should pay attention to their efforts.
Stormhoek’s latest foray into social media involves Tweetups.  […]

by Jennifer Laycock
One of the most common mistakes I see being made by folks who are new to search engine optimization is a lack of focus on attracting deep links. These people will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, […]

by Jennifer Laycock
If you missed the first Small Business Marketing Unleashed event in Columbus and have spent the last month kicking yourself, it’s ok! We wouldn’t be us if we didn’t try to do everything we could to take care of you! So, Jen, Rachel, Robert and Vickie have spent the last three weeks with […]

Today’s search engine marketing news and opinion: It Pays to Link Consistently; Well Rounded SEM for SMBs; Testing Landing Pages Includes Testing Best Practices; and more. Read Original Post Here

When brand awareness is the goal, it’s sometimes easy to implement PPC as a “go to” for increasing awareness quickly and effectively. But, paid search is just one part of a broader, long-term brand awareness campaign.
This week’s infographic explores how SEMs can utilize all facets of search to achieve increased brand […]

There are many ways to bill for PPC management and each has its own distinct characteristics. Some of these billing techniques align more with an agency, and others more with an advertiser.
For agencies, the proper billing types can make the difference between being profitable and going out of business. In addition, if your goals […]