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You should consider many factors when getting involved in Social Media Marketing, such as the
quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the design.
You need to make sure your […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Why You Need To Know SEO Basics, Even If You Outsource When you outsource SEO, you don’t outsource responsibility and accountability for getting the job done and driving more traffic. Even though you may outsource […]

When you outsource SEO, you don’t outsource responsibility and accountability for getting the job done and driving more traffic. Even though you may outsource SEO completely, you really should invest the time understand SEO basics to best manage your SEO firm, your strategy and provide greater value to your SEO program.
Relying entirely on an […]

Google Earth has always been a great product — and a popular one, downloaded more than 100 million times. Despite this volume it’s still not mainstream however. Microsoft Virtual Earth decided not to go with a big downloadable client and use a browser plug-in instead. This was a smart strategy to “mainstream” the Virtual […]

Remember Google announced that they will be strictly enforcing the AdWords display URL policy a few months back? Well, they actually started enforcing the policy at the beginning of this month. Some advertisers who had display URLs that did not match their destination URLs were impacted. It appears that some of those […]

The Street View feature in Google Maps has caused a flurry of attention from people ranging from privacy advocates to voyeurs to legislators. The ability to pan around browsing photos shot along streets seems fun and compelling, though it’s also raised all sorts of issues and controversy as our ability to search and process […]

Today’s search engine marketing news and opinion: orget Competition, the Search Wars Are Over; Testing Landing Pages with the Taguchi Method? Think Again!; Google Earth API and Browser Plug-in; and more. Read Original Post Here

After noticing a steady increase in the amount of mapspam (also documented by Mike Blumenthal) appearing on Google in universal search results, we decided to ask the company about the phenomenon and what measures it’s taking to combat the problem. Earlier this week I posed a series of questions to Google’s Director of Product Management […]

Previously I’ve covered what I dubbed
Search 3.0, how
search engines have evolved toward blending vertical or specialized results into
"regular" web listings. Today, the step beyond that: Search 4.0, how personal,
social and human-edited data can be used to refine search results.
Click to continue reading…

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