by Debra Mastaler
Online, reputation is everything. It drives you professionally, personally and algorithmically. Have a good one and you’ll see positive returns. Develop a bad one and you’ll have to work doubly hard to come back into your customers good graces.

While it’s impossible to monitor every venue showcasing public opinion and reviews, you can work […]

by Jennifer Laycock
A round up of what Jennifer read and found interesting today on the web. From new data on offline conversion rates to social media via newspapers, check out four posts Jen thought you need to read.

Geoff Livingston points to a new report from e-Marketer that continues to show online traffic pushing offline sales. […]

by Jennifer Laycock
Almost anytime I talk about viral marketing, the subject of offline word of mouth verses online word of mouth comes up. People ask questions like which is more powerful, which has more potential and which leads to higher conversions and purchases. The truth is, it depends on the campaign and the product. Still, […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Google Brings Voice Search To Maps On Blackberry Mobile PhonesToday Google announced a download that enables voice search for Google Maps on Blackberry devices. This is very […]

Today Google announced a download that enables voice search for Google Maps on Blackberry devices. This is very much like the existing Windows Live Search for Mobile service with voice or Tellme for Blackberry devices (also Microsoft). Yahoo also recently integrated Vlingo’s speech technology into oneSearch.
Click to continue reading…

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by Scott Buresh
So, you are the marketing manager of your firm, and you’ve finally decided to pull the trigger and hire the search engine optimization company that you’ve been talking to for months. The budget has been cleared, the SEO firm is ready to start, and it should be just a matter of time […]

by Stoney deGeyter
Yesterday I discussed code bloat by looking at how we can move style sheets and JavaScripts off the page in order to clean the coding up quite a bit. I this third post about cleaning up bloated code I wanted to address Tables and other typical causes of bloated HTML.
Bloated Tables
The most typical […]

Yesterday, after Microsoft announced it was buying semantic (or “natural language”) search engine Powerset, reporters asked the question: was this deal motivated by Redmond’s failed run at Yahoo? The two deals are and aren’t related. If the Yahoo acquisition had happened Powerset might not have, but Microsoft didn’t buy Powerset because it failed to buy […]

The LiveSide Blog reported that Chris Pendleton,Virtual Earth Evangelist posted the news that Ask.com has now dropped their own mapping product for Microsoft’s Virtual Earth.
Virtual Earth can now be found on Ask Maps, Ask City, and within Ask’s search results as Smart Answers. It is a shame to see Ask.com dissolve the mapping service, […]

Think about paid search. How would you describe it?
Slow? No way.
Cheap? Hardly.
High Stakes? You bet.
Paid search is a marketplace where every day, every hour—hell, every minute—counts. And costs. Cluttered and convoluted, it forces search marketers to grasp on to every advantage they can get. […]