Are you, like the majority of search marketers, not doing any testing of your paid search campaign? Or, are you testing but not really sure what or why?
This Thursday, at 1 PM Eastern, join Chris Sherman for another Search Marketing Now webcast, “Paid Search Testing & Experimentation: Optimizing for Superior Results.” Thanks to iProspect for […]

Search Month is a
monthly newsletter that recaps stories covered on
Search Engine Land over the past
month. It’s also available by feed
here. Below, news
about Search Engine Land itself, then our 10 most popular stories from June
2008, then a major story for various search topics along with other stories
related to those topics since our last monthly newsletter […]

Below are
Search Engine Land’s 10 most popular
stories from June 2008:
Click to continue reading…

Read Original Post Here

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Top 5 Reasons To Attend SMX Local & MobilePundits have been touting the promise of local and mobile search for years, but it seems like hype often […]

Pundits have been touting the promise of local and mobile search for years, but it seems like hype often outweighed substance—until now. This year, we’re seeing the convergence of a number of key factors that resoundingly demonstrate that the local and mobile space is emerging as a serious opportunity for savvy search marketers.
Conference co-chair Greg […]

While I am on holiday this week, through the magic of Internet time and custom tubes, my column isn’t. During this time off I’ll be taking time out for rest, reflection, and especially, a hiatus from one of my several jobs: Designated Undercompensated Google Ad Salesman.
What, you say? Google ads sell themselves? $14 billion […]

We’ve posted the video of "You&A With Matt Cutts," our session at
SMX Advanced where Google’s Matt Cutts took questions from the audience on a
wide variety of topics. You’ll find it

here and also embedded below. In addition, recaps of […]

There’s that moment in almost any thriller, action or horror film when you’re supposed to think everything is resolved but the bad guy, monster or adversarial force makes a final appearance startling the hero and the audience. I’m not implying anything about any of the involved parties in particular but it appears we’re in that […]

by Stoney deGeyter
Question: When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?
This is a question that I hear quite often, and it’s a good one. I […]

After launching Google Trends in 2 6 to great fanfare Google has been busy developing additional layers that help users better view the world s Internet activities. Google Trends for Websites is the newest tool in the shed. It lets people see just how popular individual websites are by ranking them across different […]