Today’s search engine marketing news and opinion: Creating PPC Campaigns: the ‘Live or Die’ Settings; Another Microsoft Offer, Another Yahoo Rejection; Now States are Investigating Yahoo-Google Deal; and more. Read Original Post Here
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Microsoft-Icahn-Yahoo Dealings Degenerate Into Trading Public Accusations In the latest and perhaps strangest escalation of name calling and “he-said/she-said” accusations, Yahoo, Yahoo insurgent shareholder Carl Icahn and […]
Rob Norman is CEO of Group M Interaction Worldwide. Perhaps then it’s appropriate that he uses the “M-word” — monopoly — in an AdAge piece about Google. Norman has been a critic of the Google-Yahoo paid search deal and has said several times that he thinks it will result in higher keyword prices.
Click to […]
In the latest and perhaps strangest escalation of name calling and “he-said/she-said” accusations, Yahoo, Yahoo insurgent shareholder Carl Icahn and Microsoft have all issued dueling press releases in the wake of the latest Yahoo rejection of the latest, somewhat unexpected Microsoft (now + Icahn) search takeover offer.
Click to continue reading…
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These days, you can’t go anywhere without hearing about multivariate testing
so I thought I’d walk through a landing page test. Along the way, I’ll
provide testing pointers and leave you with several testing considerations.
I'll highlight the importance of both multivariate and A/B testing and to show it can yield significant improvements in
pay per click (PPC)
accounts.
This […]
The Google Webmaster Central blog announced the launch of the Google Webmaster Tools Access Provider Program. The tool is an extension of the GoDaddy Webmaster Tools plugin, which enables hosting service providers to build tools directly into their hosting consoles for their customers to utilize Google Webmaster Tools.
Through the use of Google APIs, these […]
by Jennifer Laycock
This past weekend marked the first Saturday in nearly three months I didn’t have something scheduled. To celebrate, we decided to take the kids to meet their grandparents for lunch and then to spend an afternoon playing in the fountains at our local mall. The mall is set up almost entirely as an […]
Today’s search engine marketing news and opinion: What Can TV Learn from Search?; Olympics 2008: Which Search Advertisers Get the Gold?; 24 iPhone Applications That Accelerate Mobile Search; and more. Read Original Post Here
Today’s search engine marketing news and opinion: Link Building via Word-of-Mouth; Has Facebook Found the Key to Making Money via Search?; Yahoo Launches BOSS: Build your Own Search Service; and more. Read Original Post Here
Yahoo has announced the winners of the SearchMonkey Developer Challenge. The judges, including our very own Danny Sullivan, reviewed “hundreds of submissions” and selected five winners. The winners include:
StumbleUpon for building the SU Infobar that shows you “website reviews and ratings,” before you click on the search results in Yahoo. This tool received […]