Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months participating in will become obsolete.  
Social media is not something you can […]

by Sage Lewis
Social media is all the rage, and it’s here to stay, but it’s hard for businesses to know what to do with it and how to do it. Sage encourages both believers and skeptics to check out the book Groundswell by Charlene Li and Josh Bernoff, citing it as one of the […]

by Sage Lewis
Sage touches on some of the sadder aspects of our economy and world, broaching the greatly suffering real estate and energy industries. He believes people currently in these fields have wonderful opportunities to reach out to people and make a difference. A call to action is issued, encouraging these people to […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

The Technology Behind Google RankingsThe Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking […]

The Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking system. I’ll bullet point some of the key points for you all:
Click to continue reading…

Read Original Post Here
[…]

by Jennifer Laycock
I scan a few hundred feeds and read dozens of articles a day so you don’t have to. From more insight into Google’s algorithm to the value of links to a reminder of how well Twitter works as a networking tool, check out a roundup of half a dozen posts I classify as […]

by Mack Collier
If you use Twitter, then you might have heard of a new microblogging site called Plurk. 
Both services are alike in that they are both microblogging sites, in
the same way that a Jeep and Ferrari are alike because they both have
four wheels.  But just as Twitter holds potential for you to grow your
business, so […]

It’s simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal success. Right?
Wrong.
The fact is, those fundamentals are only part of the equation. There is another key component entirely. Namely, analytics. Or more specifically, tracking, […]

We’ve begun planning our two big autumn conferences: SMX East, taking place in New York on October 6-8, and SMX London, on November 4-5. As we’re developing the agendas, we want to hear from people who have solid ideas for potential sessions and are interested in speaking at one or both of the shows.
Remember, right […]

In our next SMN webcast – this Thursday, July 17 at 1 PM EDT — Alissa Reuhl of Apogee Paid Search Services looks at how to pull your paid search leads into your CRM system and evaluate conversion rates from a variety of factors such as search engines, websites, and keywords. She’ll discuss what’s important […]