It’s simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal success. Right?

Wrong.

The fact is, those fundamentals are only part of the equation. There is another key component entirely. Namely, analytics. Or more specifically, tracking, and understanding the quality of a visitor. In fact, not only are these other elements fundamental, they also take on increased importance for the B2B set. Why? Because of the complexity of buying cycles for this market.

Let me explain.

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