Date: July 18th, 2008
News Video Research Offers SEO Opportunities
In a previous article titled New Online Video News Search Study - Is the Business Case Made?, I discussed a DoubleClick Performics study that looked at how consumers interact with online video news, how they use search in the process, and their desire to see more video search results on the mainstream search engines. To […]
Google’s Matt Cutts On Video About Spam & More
The Google Webmaster Central Blog posted a video interview created by Juliane Stiller of Search Quality Team. Juliane interviewed Matt Cutts about search spam for the German Google Blog. My favorite question and answer set was when was the first time Matt found his first web spam.
The video is below:
Click to continue reading…
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SEM News, The Ultimate Guide to Search Marketing Optimization & Broad Match Or Not?
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines and today’s in-depth look, The Ultimate Guide to Search Marketing Optimization Part 1 and To Broad Match or […]
Google Buys Russian Contextual Ad Service For $140 Million
Google announced that it had acquired “Begun,” a Russian contextual ad service, for $140 million. The service had been a unit of Russia’s Rambler Media. Rambler also owns the Russian portal Rambler.ru. As part of the deal, Google-enhanced search results and ads will appear on the Rambler portal site.
According to Reuters, Rambler expects annual […]
Microsoft adCenter Content Ads Self-Service Pilot
TechCrunch reports that Microsoft is testing their self-service AdSense/YPN product named Content Ads. The truth is, as TechCrunch said in an update to his post, they have started this pilot earlier this year. I have a post at the Search Engine Roundtable linking to the pilot enrollment form.
Content Ads is still a very […]
