by Jennifer Laycock
(SEM Bootcamp articles are no-frills content designed to bring small business owners up to speed on the concepts and techniques needed to market their businesses online.)
One of the questions I hear over and over again when I teach a search marketing boot camp is “How do search engines know which of my words […]

Analysts expectations were low and, depending on the analyst, Yahoo barely met or missed them. According to the press release, “Revenues were $1,798 million for the second quarter of 2008, a 6 percent increase compared to $1,698 million for the same period of 2007.” Net income fell 18 percent. The company suffered from the general […]

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Click Fraud Rate Mostly Unchanged, Says Click ForensicsClick Forensics has released the second quarter results for 2008, showing a slight drop in click fraud. Last quarter, Click […]

Click Forensics has released the second quarter results for 2008, showing a slight drop in the estimated click fraud. Last quarter, Click Forensics reported a 16.3 percent rate, they are now reporting a 16.2 percent rate for Q2 of 2008. However, the rate is up from a year ago, which was a 15.8 […]

I thought I share with you a video from Appappeal.com, named “Just Google.” The song was created by Lex Friedman and Seth Brown.
Here is the video/song:
Click to continue reading…

Read Original Post Here

If you are an experienced link builder, you might be tempted to read something other than today’s column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I’ll share with you what I consider to be one of the tragic […]

Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at

Modern Blue launched a new analytics package called

BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow into a really powerful and helpful tool for anyone trying to […]

Earlier this month, I reported that Google Maps was testing walking directions on a small subset of users. This morning, I noticed that Google Maps now is offering walking directions for all Google Maps users.
For example, conduct a search for 200 Madison Ave to 200 Lexington Ave and you will see the option to […]

The Virtual Earth Blog announced that they have released a bulk of new imagery to Virtual Earth and Live Maps. I am not going to list out all the new locations you can find the new satellite, ortho and bird’s eye imagery, but here are a few:
Click to continue reading…

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It’s fairly safe to say: 1) patent law is a mess, 2) patent law is in transition and 3) newer court rulings are reducing the rights of patent holders. But in a very provocative argument, based on recent cases, the PatentlyO law blog argues that new rules and tests imposed by courts (though not yet […]