One of the biggest frustrations for an AdWords advertiser is when a minimum bid for highly relevant keywords jump from a few cents to a few dollars without any seemingly reasonable explanation. The keyword, ad copy, and landing page can all be highly relevant. The CTR could be above 5%. The keyword converts well. Users […]
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Google “Knows” About 1 Trillion Web Items How big is Google’s web index? Google hasn’t said for years and still isn’t saying — but it is blogging […]
How big is Google’s web index? Google hasn’t said for years and still
isn’t saying — but it is
blogging today about how it "knows" of 1 trillion web-based items. Joy,
we haven’t had a search engine talk about pages it knows […]
Italy Is to File Charges Against Google Executives from the Wall Street Journal reports that Italian prosecutors have completed their two-year investigation and are ready to file charges against four Google executives.
The suit is over YouTube hosting a video of a disabled teen being taunted by others. The prosecutors are suing for defamation and […]
While SEO can be done completely in-house, not every company truly has the expertise to fly totally solo and make it to the destination without a bit of turbulence and unnecessary crashes along the way. The problem I’ve been seeing lately lies with companies who genuinely believe they know SEO, but the reality […]
by Jackie Baker
It’s easy to get so wrapped up in our websites that we don’t always realize how they are perceived by our visitors. We know them so intimately that the gap between whether or not our sites live up to visitor expectations isn’t obvious at all. Usually, we’ve done pretty well overall; the copy […]
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, The Ultimate Guide to Search Marketing Optimization Part 2 - Reference Guide, SpyFu competitive research […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Click to continue reading…
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Microsoft tries to one-up Google PageRank from News.com reports on a research paper from Microsoft named “BrowseRank: Letting Web Users Vote for Page Importance (
Maps and directions are (so far) the “killer app” for mobile and yesterday comScore reported that mobile mapping usage is on the increase: “8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008. This represents a growth rate of 82 […]