Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Live Search Promoting Again, This Time With “Cashback Back-to-School Deals”Microsoft has announced a “back-to-school” promotion for using Live Search through the Live Search cashback portal. The promotion […]

Microsoft has announced a “back-to-school” promotion for using Live Search through the Live Search cashback portal. The promotion adds up to “double the cashback rewards on millions of products from hundreds of participating retailers.”
Example promotions include 36-percent off select shoes at Foot Locker, 18-percent off on Lenovo ThinkPad and 30 percent off […]

Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow Pages headings as we did […]

You’re hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you’re getting to that average.
Suppose you budget $200 to buy a DVD […]

If absurdist playwright Samuel Beckett were still alive he might be tempted to write a drama about the Microsoft and Yahoo non-merger that seems to keep generating news and speculation. Better yet, maybe living playwright David Mamet will take a crack at some point.
The latest justification for writing yet another post about whether or […]

For months there’s been anticipation that some or all of AOL would be sold. Talks between AOL and Yahoo have been ongoing, as they have with Microsoft to a lesser degree. But months ago AOL decided to separate its ISP business (8.7 million subscribers) from its advertising and consumer portal businesses. According to the Wall […]

Read Original Post Here

Today’s search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There’s a New Algorithm in Town; Universal Thoughts on Local Search; and more. Read Original Post Here

With automated tagging, Web links can surprise from the Associate Press reports that the Yahoo Shortcuts feature aided in placing inappropriate content on AP’s content.
Yahoo Shortcuts is a feature that allows publishers enhance their content by adding Yahoo content around the words in the articles or blog posts. In this case, there was an […]

by Stoney deGeyter

The first six building blocks in creating a Destination Website; expert information, usability, website design, unique value proposition, time and presence and voice are all things that we, more or less, have direct control over. The exception is time. We don’t control time but we do control how we build up our presence […]