Today’s search engine marketing news and opinion: Content? Content. Content!; Proper SEO and the Robots.txt File; Dynamic Keyword Insertion: Friend or Foe?; and more. Read Original Post Here

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

Novice or Expert: SMX East Program Has Sessions For YouThe Search Marketing Expo - SMX East agenda — featuring more than 50 sessions — is now posted. […]

The Search Marketing Expo - SMX East agenda — featuring more than 50 sessions — is now posted. We’ve organized the program to make planning your conference experience easy.

Sessions are grouped into themed tracks based on your area of interest such as the Paid Search Track, Brands Track and Publishers & Agencies Track.
Sessions are […]

The Yahoo Search Blog announced that they have released a new version of my favorite search browser plugin named Inquisitor. The upgrade makes the Apple Safari search plugin faster, cleaner, and multi-lingual.
By faster, Yahoo has integrated Inquisitor with BOSS, enabling a faster return on your Yahoo queries. Yahoo has cleaned up both the […]

The Yahoo Search Blog announced that they have released a new version of my favorite search browser plugin named Inquisitor. The upgrade makes the Apple Safari search plugin faster, cleaner, and multi-lingual.
By faster, Yahoo has integrated Inquisitor with BOSS, enabling a faster return on your Yahoo queries. Yahoo has cleaned up both the […]

Lee Odden wrote Word Visualization on Search Marketing Blogs, where he used a tool named Wordle to show what the search blogs are actually talking about. Wordle forms a tag cloud of the most used words and phrases on a particular blog. The neat part is that Wordle allows you to select different […]

Google is seeking to simplify and consolidate some of the multi-media content on Google Earth associated with particular places. Accordingly it has created a “Places” layer that tries to bring together a variety of content on a single page about a place. A gray box, which Google likens to a “stack of photographs,” indicates one […]

Admit it. You know you’ve thought about it. Yet you hesitate. Chances are, you’re probably conflicted, wondering if it’s morally right, or if you really want to “go there” – even if it is legal. Well, you’re not alone. Many search marketers grapple with this decision at one time or another. The issue? Bidding […]

Perhaps for the first time ever I’m guilty of being slack. Either that or I’ve been seriously buried (a condition I’m sure most in-house SEMs are quite familiar with). Although there was some great live blogging of SMX Advanced, nobody to my knowledge summarized key takeaways for in-house search marketers. So here […]

Every so often an experienced SEO in our SEO Chat forums makes a post with the goal of answering most of the concerns of those who are new to search engine optimization. Since newbies often ask the same kinds of questions this gives them one thread to turn to and saves time […]