When you think about the search buying cycle, you often start with a user’s keyword search. However, that’s not the entire buying cycle funnel. The first steps in the buying cycle are awareness and interest. It’s difficult to generate awareness in search as someone has to first know about a product or service before they […]
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Google Launches Enhanced 404 WidgetGoogle has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages. To access the tool, go […]
Google has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages.
To access the tool, go to Google Webmaster Tools, then click on tools on the left and then click on “Enhance 404 pages.” You can then copy and paste the widget code from the Google […]
It appears that Yahoo has started to group results together, by indenting listings from the same domain under the first search listing. For example, a search on search engine land at Yahoo returns these two results, the second being indented.
Google is also conducting some testing with their search listings. Tom Critchlow at the Distilled […]
by Jennifer Laycock
Rachel, Stoney and I are out here in sunny San Jose at Search Engine Strategies this week. While we’re soaking up the info and crafting new content to send your way when we get back, I thought I’d provide a daily summary of the best posts recapping yesterday’s show.
If you’d like to read […]
by Jennifer Laycock
Rachel, Stoney and I are out here in sunny San Jose at Search Engine Strategies this week. While we’re soaking up the info and crafting new content to send your way when we get back, I thought I’d provide a daily summary of the best posts recapping yesterday’s show.
If you’d like to read […]
by Stoney deGeyter
Yesterday I was in the Universal and Blended Search session at SES San Jose. Shashi Seth from Cooliris provided what I thought was a rather interesting statistic: In the typical search, searchers hit the “next page” link less than 20% of the time.
This means that less than 20% of searches actually get to […]
Google Leads in Search Satisfaction from adAge.com reports that Google not only is leading in the University of Michigan and ForeSee Results in American Consumer Satisfaction Index, but is also “surging” in growth.
Google scored a 86 in the index, up 10.3% in consumer satisfaction from last year. While Yahoo was down 2.5% […]
A common misperception about search marketing is that it consists only of on-page optimization. In reality, SEM touches countless online channels with the ultimate goal of bringing targeted traffic to a web site.
This week’s infographic illustrates the number of channels that search marketing taps into—in addition to search engines—to deliver the […]
Day one of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found, covering the day’s sessions, news and activities:
Click to continue reading…
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