Date: August 21st, 2008
SearchCap: The Day In Search, August 21, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
When Keyword Research and Search Data Deceives As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is […]
When Keyword Research and Search Data Deceives
As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site’s information architecture? Does our web analytics data validate our keyword research?
And, more importantly, did these tools provide […]
Small Businesses, Conversion Rates, and Online Video: A Good Mix?
Can using online video adverting get your small business to quintuple traditional search engine marketing conversion rates? How about increase them sixteen-fold? While it would be irresponsible for anyone to promise results like these, there are some very interesting early indications in the marketplace about the benefits that integrating effective online video advertising can have […]
Yahoo Search Launches iPhone Safari Version
Yahoo has built a mobile Safari version of Yahoo Search for the iPhone. Ryan Grove, a Yahoo developer, blogged about the experiencing of building out the application.
In short, the mobile Safari version gives you almost all of the features the normal Yahoo Search gives you, but with fewer ads and on a smaller screen. […]
Making The Business Case For SEO
So what’s the ROI on this SEO program you’re recommending? How much revenue upside is there? What will it cost? How does this stack up against the fourteen other projects we’re working on right now?
Are these questions familiar to you? They are to me. I hear them in my sleep. I have had to […]
The Case For Speech-to-Text Analysis In Multimedia Content Discovery
There have been several recent announcements surrounding the application of speech-to-text analysis in consumer search settings. Google announced its Political Gadget, enabling visitors to search the spoken word of content within YouTube Presidential candidate’s channels. Adobe plans to include speech-to-text features in future versions of its video authoring applications, such as Premier. […]
