by Jennifer Laycock
Just when you think something can’t get any better, something sneaks in to surprise you. Back in April when we hosted our first ever Small Business Marketing Unleashed (SBMU) conference, we were astonished at how great the response was. The show was small, but the attendees ranted and raved about the quality of […]

by Mike Moran
Ever see a billboard on the side of a bus for a new movie? “Wow” or “Amazing” is a typical quote. But you’ve heard the occasional story that the full reviewer’s quote was actually “Wow, this is the worst musical I’ve seen in 20 years.” or “It’s amazing that a studio even released […]

by Stoney deGeyter
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers issues related primarily to on-site site maps but can also be relevant for xml site maps.
Why this is important: Site maps provide a one-click path […]

by Stoney deGeyter
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers issues regarding site pages that outline your privacy and security policies as they relevant to the site visitor’s needs.
Why this is important: While most visitors won’t read […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
GOOG’s Mystery Stock Plunge
The stock market is bad, but Google trading for as low as 1 cent today and closing initially at $320 (after opening at $488) has the […]

The stock market is bad, but Google trading for as low as 1 cent today and closing initially at $320 (after opening at $488) has the NASDAQ checking out some odd trades and resetting the closing price to $400.
Reuters reports that “erroneous orders” may have caused the drop and that these orders might […]

With Microsoft’s current advertising campaign still leaving many people shaking their heads in wonder, TechCrunch has an idea: follow the lead of Ask.com. Jason Kincaid confesses that Ask’s ad — the one that shows a young woman “exercising” (ahem) on a stripper pole in her house — actually made him curious enough to click through […]

Debate continues about Google’s war on paid links. But regardless of where you stand, I think most people would agree buying and selling is risky behavior. You don’t really want the world to know you’re doing it. And if you’re […]

One challenge we all have is showing our clients evidence that our work is having the effect we said it would. What would make this part of the process easier is if there was one single universal tool that could identify every single instance when a site is mentioned, linked, tagged, tweeted, or feeded. […]

Getting your site ranked and persuading customers to click on your search result are just the first two steps towards achieving the end goal: getting the sale.
This week’s infographic details some quick tips for turning that click into a conversion:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web […]

[…]