FindTarget SEM Blog

Business Owners: Are You Sabotaging Your Own Local Listings?

Fri, 06 Nov 2009 22:48:50 +0000

As SEO rapidly becomes a core task for local business owners, there’s a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to appear local to more customers. Unfortunately, this […]

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Google’s Home Page Promotes Motorola Droid

Fri, 06 Nov 2009 22:48:49 +0000

Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it’s advertising the Droid on its homepage: “The Droid is on sale now. Learn more.”
Clicking the “learn more” link leads to this “mobile partners” page that touts the Google search […]

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A Reptile Is Controlling You

Fri, 06 Nov 2009 22:48:40 +0000

by Sage Lewis

I want to talk about how fear is being processed in your brain and how it’s all out of whack with modern day society.

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Search In Pictures: Halloween Edition

Fri, 06 Nov 2009 18:43:46 +0000

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Random Halloween Pictures from the various search engines:

This May Not Be Halloween Related:

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Twitter Finally Begins Adding Search Relevancy Features

Fri, 06 Nov 2009 15:39:01 +0000

The Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm.
Currently, Twitter Search […]

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Google AdWords Makes Conversion Tracking “Easier”

Fri, 06 Nov 2009 15:39:01 +0000

The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code.
The Conversion page shows you the conversion actions you’re tracking. Web pages shows the web pages […]

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Best Buy: “Would You Like A Google App With That?”

Fri, 06 Nov 2009 15:39:01 +0000

In the increasingly high stakes game of mobile search, Google is leaving almost nothing to chance. Take the company’s very interesting new partnership with Best Buy stores for example. According to the Google Mobile Blog:
We’re happy to announce today that we’ve partnered with Best Buy Mobile to make Google Mobile App available through Best Buy […]

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4 Ways Budgets Get Off Track & Tips For Fixing Pacing

Fri, 06 Nov 2009 15:39:00 +0000

Pacing may be the most important task for the search marketer. Ending an account overspent means you might have blown through money the client just doesn’t have and you could be on the hook for the difference. Ending a campaign under budget can be worse based on the missed opportunity. I remember […]

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Search Month European Edition, October 2009

Fri, 06 Nov 2009 12:38:57 +0000

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in October.
Yandex and Google dominate in Russia. Numbers show the Russian search market is dominated by Yandex and Google. Both giants account for 96% of all search traffic in Russia in […]

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Should You Bid All Brand Keywords To The First Position?

Fri, 06 Nov 2009 12:38:54 +0000

A common way of managing a brand in paid search results is to bid all brand terms to the first position. While this strategy may seem correct from a brand management standpoint, it misses out on many of the nuances of search engine marketing(SEM). For one, many brand campaigns contain over a 1,000 brand variations, […]

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